Preheat the oven to 350 degrees F (175 degrees C).

Cut each slice of white bread in half horizontally; spread with cream cheese. Tightly roll each piece of bread with 1/2 a piece of bacon and secure with toothpicks. The bacon should be on the outside of the bread. Arrange roll ups in a single layer in a baking dish or on a rimmed baking sheet.

Bake in the preheated oven until bacon is no longer pink and bread is lightly browned, about 30 minutes. Serve warm.