Preheat the oven to 375 degrees F (190 degrees C). Grease a large baking sheet.

Fill a large bowl with cold water; add potatoes and soak 10 minutes.

Whisk oil, vegetable juice cocktail, chili powder, onion granules, ground cumin, garlic powder, cayenne pepper, sugar, and salt together in a large bowl.

Drain potatoes and pat dry with paper towels; toss with oil mixture until evenly coated. Arrange fries in a single layer on the prepared baking sheet.

Bake in the preheated oven for 20 minutes; flip fries. Continue baking until browned and crispy, about 20 minutes more.